Integrated Marketing Communications Plan Assignments

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Lana Roelandts220032777MM313 Assignment 2quite some time (registered company since 1949), and it is the brand reputation and recognitionthat has given Adidas the ability to appeal to both young and older consumers.Adidas Style, is a youthful approach to apparel that is taking a nod towards high end fashion, withmodern tailoring and a youthful advertising campaign. It is fairly obvious that the Adidas Styleproducts are targeted at a young consumer market with in active interest in style and are fashionconscious and like modern, up to the minute trends.Adidas Originals has a focus on consumers as individuals, some who are not interested in the Adidaslabel for the sporting apparel, but for the individualistic style of the Originals range, such as theOriginals denim collection, as well as the tracksuits that Adidas Originals is renowned for. AdidasOriginals collections are also designed to appeal to a younger demographic, through Adidascollaboration with American fashion designer Jeremy Scott to create a fun, funky style that is easilytransferrable to everyday clothing, and also allows consumers to show off their unique andindividual fashion sense and flair.

Focal Point  Adidas Products and Branding

Adidas is renowned for its high quality, aesthetically pleasing sporting apparel, which makes it nosurprise that the target market for Adidas products are predominately a youthful demographic, agedbetween 17 and 35, both male and female, style-conscious consumers, and perhaps to be describedas those individuals who have a passionate and focused interest in an active lifestyle. Adidas is nolonger just focused on providing apparel of those who play sport and partake in fitness activities, butnow also focuses on providing smart casual wear to the targeted market.

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