As an executive, a cover letter is a crucial part of your job search package. It is going to be read by high-level people within the company, and you need it to be effective enough to get your resume moved to the interview pile.
Related:7 Examples Of Fresh New Ways To Start Your Cover Letter
Creating a cover letter isn’t just about summarizing your resume and introducing yourself to the person reading, and here we will look at what goes into a successful executive cover letter.
Start your introduction paragraph out strong. In fact, use strong words and powerful verbs throughout your cover letter. Make it forceful and persuasive.
I have 15 years of experience in sales management and have started many projects both within my company and with partners.
Say something like…
Corporations today need measurable performance increases if they are to compete on a global scale. As an executive with more than 15 years of experience in sales management, I have championed many successful initiatives and leveraged key partnerships to bring my company greater success.
Making The Connection In The Middle
After your introduction, it is time to highlight your value. Don’t hesitate to use performance metrics when possible, especially if they’re relevant to the needs of the company and show how you can add value. Do your best to make a connection between the company’s needs and your expertise. You want your cover letter to really market your fit, so you want to use the strongest, most powerful language possible.
When closing your cover letter, you want to really make one last push to market yourself. Explain how passionate you are about what you do and mention personal traits that could give you an edge over your competition. Explain what you really like about the job and the company you are applying to, and why you are the best candidate for the position; and remember to keep your language tight and concise but powerful and full of action words. It’s also important to remember two key items when closing your cover letter:
- ASK for the interviews.
- ADD a PS that clinches the deal! You can read more about that here.
A great cover letter will take time and careful consideration to write, but that time will prove to be a good investment if you utilize it properly. Remember that you only have a few seconds to grab your reader’s attention and prompt them to keep reading—so open strong and keep your language concise. The right cover letter can be tricky, but it can also be the key to landing your job.
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This cover letter example is strong because it employs general cover letter writing best practice. It is neatly and clearly formatted, the contact details are correct and easily referenced, and it is within the prescribed one page limit.
For senior level or executive role cover letters, the details or specifics of your accomplishments are particularly important. You’ll likely be up against highly qualified and competitive candidates, so it’s important that you use every opportunity in your cover letter to prove your worth.
In this executive cover letter example you can see that each new paragraph heralds a unique way in which the candidate is most suitable for the role, whether it’s her 10 years spent in the industry, international market experience, or national awards. The example cover letter is also strong because it shows positive leadership experience and an enthusiasm for new ideas and innovation. Because executives are leaders of their organisations, it’s critical that your strengths as a determined and likeable leader are detailed clearly.
The way in which you write and communicate key messages in your executive cover letter is just as important as the actual experience and content you include, so make sure yours is suitably formatted, neat, and easy to read for every role you apply for.
Take a look at our cover letter tips hub for more cover letter writing tips and examples.